Yamaha Boats

For the boating audience, we used a day-in-the-life approach to describe the experiences of a Yamaha boat owner. Visitors are invited to “HAVE A YAMAHA WEEKEND” by scrolling though a Saturday and Sunday filled with watercraft fun and product showcases. To reinforce the brand advantage, we leveraged brand loyalty across digital channels by connecting site content to point of entry. With “Yamaha Labs," an area devoted to overcoming competitive noise with proof of product superiority, we can direct users to a specific page location to reveal content that supports or refutes claims made both off-site and on.