IQ developed the digital strategy for the original Whiteboard campaign that called for digital to be the center of the campaign with all other media driver traffic to it.
With several iterations throughout a multi-year campaign, IQ recently took the whiteboard theme to the next level, creating the Whiteboard Headquarters — where the ideas and solutions from UPS go to work.Created with custom animation, writing, and sound design, the UPS Whiteboard is full of technological advancements, including the ability to embed any piece of Whiteboard content into your own site, emails, or other digital medium.
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