To help introduce their new NASCAR driver, UPS wanted to refresh their existing NASCAR Racing website. Instead of simply creating a new site design, IQ created a comprehensive social media strategy redefining UPS Racing in the digital channel.
With a new cutting edge website and numerous social media elements across the web, the resulting execution creates a community for UPS Racing around David Ragan and the rest of the UPS Racing Team. With an authentic first person voice, race fans get to know David and the team via blog posts, twitter feeds and behind-the-scenes videos created by IQ.
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