Allstate chose IQ to illustrate the value of renter’s insurance to existing and non-existing Allstate customers. To demonstrate how much a user’s personal items are worth, we built the Allstate Renter’s App.
The Renter’s App is an easy and quick way for apartment or home renters to catalog their belongings and see how much it would cost to replace them vs. the cost to insure them. Its ease of use and simple navigation take the user through all of their potential belongings and assigns a value of each item, making the value of renter’s insurance clear. In addition, users can choose to get in touch with an Allstate agent after they’ve seen how much they can save in the event of an unforeseen catastrophe.
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