IQ created this TV commercial for IBM’s P5 server to run primarily in the UK.
The campaign featured a number of spots focused on the benefits of selecting IBM’s new P5 servers over alternatives. In the face of growing competition IBM remains a reliable choice with the support and track record that makes a corporate decision to buy IBM less risky for IT executives. IQ’s engagement with IBM began in 2003 and includes digital strategy, web design, content production, television, print and direct marketing.