My Health Info Video

Our challenge was to take something new and complex and make it easy to understand in 60 seconds. The result is a commercial that makes it clear how My Health Info from Microsoft can become a part of a your life and put the power of technology at your fingertips to allow you to manage and track your health data. IQ also developed the business strategy, the marketing strategy, the user experience design and built the technology platform. This multi-year engagement continues.