Microsoft wanted to empower consumers to store, track and manage their own health information in a single, easily accessible, online location.
This initiative is an important building block as part of the shift to national digital health records and is an on-going engagement for IQ. We answered the challenge with My Health Info, a dashboard-based health management platform that offers users a simple view of their personal health information through customizable dashboards and widgets. Built with Silverlight technology, My Health Info also allows for third-party widget development and licensed dashboard integration. IQ developed the business strategy for this initiative that not only outlines the offering for consumers but also defines the business plan and identifies revenue and partnership channels. IQ further created marketing approaches for both consumers and business.