iSHARES Quicktour Video

IQ created a series of visual metaphors to explain ETFs. Twenty, to be exact. Then we built a website , assigned each metaphor its own chapter, and created different videos for each. Best of all, the site was tailored to be informative
for all audiences. So regardless of whether the user had one minute or 20 minutes to spend, they would take away something valuable. The video above summarizes the campaign, shows a few of our metaphors, and demonstrates how we make the complex simple.