Crispin Porter + Bogusky is known for their out-there creative thinking. So when they wanted to create a car configurator for their Volkswagen GTI project unlike anything anyone had seen before, they came to the experts in "out-there."
IQ produced a website where the user could literally build a car out of 3D pieces. Once they’d chosen the color, tires, seats, etc., they could instantly watch a live-action movie of that exact car in action — complete with a hot, German scientist/supermodel host. This site won numerous awards including the Cyber Grand Prix at Cannes.
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