For over 80 years, Ethicon has been committed to educating doctors, nurses, medical students, and others through the use of innovative training techniques. Ethicon Educare asked IQ to create a brand video that summarized these technological advances and the possibilities they create.
The video paints a picture of what is already possible and what could be
possible through the company’s state-of-the-art training methods. In less than
two minutes, and without any VO, the video clearly and strategically conveys the
benefits of Ethicon Educare. IQ was responsible for every step of the process,
including conception, script writing, shooting, and post-production.
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