Combine360 Video

IMG and Under Armour are starting a movement within the workout community called Combine Training. It is an intense, open-platform, workout regimen that encompasses all aspects of life. One of the barriers to this new workout system was that it was largely unknown. Combine360 needed a brand awareness campaign for first-time visitors of the site. What are the core insights of this new product and how can it help people succeed? What makes it different?