IMG and Under Armour are starting a movement within the workout community: Combine Training. It is an intense, open-platform, workout regimen that encompasses all aspects of life. Under these parent companies, Combine360 tasked IQ to bring this new brand to life by educating and inspiring athletes, fitness enthusiasts, and trainers all over the world.
Combine360.com raises awareness of this movement, informs the science behind combine training and provides low-barrier, entry points to get involved. Once engaged, an athlete can find certified trainers, create an account, keep track of their workouts and sign up for combine training assessment events. This methodology is all about tracking data over time and watching as the results steadily improve. Whenever data is represented on the site, it is large, scannable and easily understood at a glance. IQ’s responsibilities included brand strategy, user experience strategy, concepting, design, front-end development, video origination and production.
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