When the American Cancer Society wanted their website overhauled, IQ created a design that allows easy navigation for the company's 100‐year‐old brand promise of saving lives through information.
ACS engaged IQ to help them re‐evaluate their overall site strategy and revise the site architecture to help its disparate audience segments quickly and intuitively locate the most relevant content. A complete graphic redesign of the site was also needed to reflect their new marketing/positioning strategy and align with the ACS brand.