UPS

Putting digital at the center.

IQ’s work for UPS has covered everything from digital strategy to multiple campaigns and projects that strengthen its overall brand and positioning as one of the leading brands in the world.

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Work

Whiteboard Site v3

IQ developed the digital strategy for the original Whiteboard campaign that called for digital to be the center of the campaign with all other media driver traffic to it.

Whiteboard Site v2

The second year of the UPS Whiteboard campaign continued to see growth and evolution of the website that was at the heart of the strategy. With the benefit of an on-going test, measure, refine process, the Whiteboard site became a continuous laboratory for marketing messaging and conversion approaches.

Whiteboard Site v1

Our involvement with UPS began when they adopted our strategy of using advertising to drive to the web. Based on our experience with other brands such as IBM we believed we could do a more comprehensive, more compelling job of presenting the value proposition on a specially designed website and that the burden of telling the story should shift from advertising to the web.

Trackside Challenge Game

The Trackside Challenge was developed as a promotional element to the UPS Racing experience to encourage brand interaction and drive lead generation.

UPS Racing Social Site

To help introduce their new NASCAR driver, UPS wanted to refresh their existing NASCAR Racing website. Instead of simply creating a new site design, IQ created a comprehensive social media strategy redefining UPS Racing in the digital channel.