New York Life

Guarantees Matter

In the wake of the financial melt down consumer confidence in all forms of investing was severely shaken. So New York Life tasked IQ with developing a campaign that reminded customers and prospects alike about the advantages and strengths of a mutual company. The campaign titled “Guarantees Matter” focused on New York Life’s guaranteed income products as well as its history of stability and independence.

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Work

Internal Portal

New York Life gave IQ the job of redesigning their internal portal and providing it with new life, making content easier to find, ensuring that applications can be easily accessed, and streamlining processes for New York Life’s agents and field managers.

Guarantees Matter Site

In a year of unknowns and financial meltdowns, a big opportunity arose for a specific niche of the financial category. Life insurance companies quickly became a focal point for consumers in search of predictable investment products and companies with financial security. New York Life, a mutual company owned by policyholders not shareholders, launched the Guarantees Matter site to uniquely position the company and its products in the sweet spot of consumer financial planning.