What started as a small assignment has grown into a multi-year agency relationship. IQ has developed many aspects of My Health Info, partnered on multiple projects for the Microsoft Health Solutions Group, and continues its ground breaking work in mobile and strategy.
When Microsoft wanted to tell the story to consumers of their new health management platform they turned to IQ.
Microsoft had an existing consumer site called HealthVault.com that needed to be upgraded to enhance the end-user experience. So, IQ took the reigns.
IQ developed this Microsoft Windows Phone 7 application for Tesco, the UK supermarket chain, as a mobile companion to their Real Food Web site.
Microsoft’s Health Solutions Group is working to bring enterprise solutions to market through aggressive internal development, product acquisitions and marketing.
This new Microsoft Windows Phone 7 app integrates with HSN’s online purchasing system to allow customers to order products directly from the phone.
Microsoft wanted to empower consumers to store, track and manage their own health information in a single, easily accessible, online location.