Client Stories
A glimpse of who we are seen through our work.
Creative Intelligence
New Business
- 678.449.2021
- contact
Media Relations
- John Woodbridge
- 678.449.2010
- contact
Partnerships
- Tony Accurso
- partners@iqagency.com
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We
We are a digital agency focused on connecting brands to the modern consumer.
In the digital age, success grows from every positive interaction your brand has with its customers. Those experiences are the heart of the new advertising and create bonds based on the ease, delight and value of each experience. Click forward to learn how we do it.
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Distill
We distill the complexity of brand interactions into simple, engaging experiences.
Life is complicated, the experience of a brand shouldn’t be. That’s why IQ’s interaction design process transforms the complexity of value propositions into easy-to-consume, personally relevant interactions across channels.
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Meaning
First we find the insights that create real meaning for the audience.
The secret is relevance. We hunt for new customer insights about how and why they use your brand; insights that will unleash their curiosity and passion. These are the building blocks of our strategy.
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Stories
Then we turn them into a story.
Stories have always ignited human emotions and launched people into action. Digital interactions are stories, albeit in different shapes and forms, which follow the same essential narrative dynamics as all stories.
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Change
Finally, we track and analyze the behavior we change.
Analytics gives us the ability to measure, understand and optimize the actual behavior we create in almost real time. This allows us to continuously test, measure and refine our work; always striving for greater performance.
Pennington
Central Garden & Pet is a $2 billion company with 40 brands in the garden and pet categories. Our work has ranged from developing the digital strategy for the entire company to brand campaigns, Digital Shopper Marketing, and media planning.
Microsoft
What started as a small assignment has grown into a multi-year agency relationship. IQ has developed many aspects of My Health Info, partnered on multiple projects for the Microsoft Health Solutions Group, and continues its ground breaking work in mobile and strategy.
UPS
IQ’s work for UPS has covered everything from digital strategy to multiple campaigns and projects that strengthen its overall brand and positioning as one of the leading brands in the world.
IQ WINS THREE WEBBY AWARDS
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet. IQ’s creation of the Wizarding World of Harry Potter won “Best Tourism Site” and was the People’s Voice Winner for the category. See what other honors IQ took home from The Webby Awards!
Facebook National Bank? It Could Happen
Think forward a couple years. Is it possible your debit card will be from the Facebook National Bank? What about that proof of insurance in your car, will it be from LinkedIn National? Laugh if you will, but there’s good reason to see banking and insurance in the near future for social network.
Empowering Users Through Participatory Design
Participatory design pushes us beyond talking. Remember English teachers telling us to “show, not tell"? Instead of talking about "the what" of features, participatory design requires users to show us "the how" – How should it work? Where does it fit? What does it look like? Participatory design gives voice to the users in a powerful way.
Method
Our mission is the measurable improvement of our clients business through marketing. Our method is to distill brands into meaningful stories that change behavior. It is art and science, madness and method.
EXPERTISE
Advertising is no longer just about making ads, although we do that. It’s about connecting with the consumer where they are. IQ creates the strategies, advertising campaigns and consumer experiences that brands need for the digital age.
PEOPLE
Nothing is more important than the quality of our people. We start with raw intelligence, then add talent and experience. As a result we are known for how smart and capable IQers are. Meet our team leaders.