Client Stories
A glimpse of who we are seen through our work.
Creative Intelligence
New Business
- 678.449.2021
- contact
Media Relations
- John Woodbridge
- 678.449.2010
- contact
Partnerships
- Tony Accurso
- partners@iqagency.com
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We
We are a digital agency focused on connecting brands to the modern consumer.
In the digital age, success grows from every great interaction your brand has with its customers. Those moments create bonds based on the ease, delight and value of each experience. Click forward to learn how we do it.
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Distill
We distill the complexity of brand interactions into simple, engaging experiences.
Life is complicated, the experience of a brand shouldn’t be. That’s why IQ’s experience design process transforms the complexity of value propositions into easy-to-consume, personally relevant interactions.
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Meaning
First we find the insights that have real meaning for the audience.
The secret is relevance. We hunt for new customer insights about how and why they might use your brand; insights that will unleash their curiosity and passion. These are the building blocks of our strategy.
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Stories
Then we turn them into a story.
Stories have always ignited human emotions, forged bonds and launched people into action. From our roots in television we’ve always been content creators and story tellers; skills so needed for success in the social and digital world today.
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Change
Finally, we track and learn from the behavior we change.
Analytics gives us the ability to measure, understand and optimize the behavior we create. From websites to mobile apps to social media we watch, learn and improve our performance every day.
Pennington
Central Garden & Pet is a $2 billion company with 40 brands in the garden and pet categories. Our work has ranged from developing the digital strategy for the entire company to brand campaigns, Digital Shopper Marketing, and media planning.
Microsoft
What started as a small assignment has grown into a multi-year agency relationship. IQ has developed many aspects of My Health Info, partnered on multiple projects for the Microsoft Health Solutions Group, and continues its ground breaking work in mobile and strategy.
ishares
iShares originally selected IQ because of our experience and expertise in working with complex value propositions. Since our earliest days in digital we have recognized the unique ability of the web to make complicated brand stories easy to consume and understand. This experience was put to the ultimate test with iShares ETFs (exchange traded funds).
Future-Proof Digital
One thing you can count on in our technology drenched world is change, which is why you need a better way to approach creating things for digital channels. That better way is called Responsive Web Design. Not very catchy, but as you’ll see, the name pretty much sums it up.
Should your brand be on Pinterest?
Pinterest is growing fast and is particularly powerful as a traffic referral source for retail (mostly clothing) brands. But how should your brand be using it?
IQ WINS THREE WEBBY AWARDS
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet. IQ’s creation of the Wizarding World of Harry Potter won “Best Tourism Site” and was the People’s Voice Winner for the category. See what other honors IQ took home from The Webby Awards!
Method
Our mission is the measurable improvement of our clients business through marketing. Our method is to distill brands into meaningful stories that change behavior. It is art and science, madness and method.
EXPERTISE
Advertising is no longer just about making ads, although we do that. It’s about connecting with the consumer where they are. IQ creates the strategies, advertising campaigns and consumer experiences that brands need for the digital age.
PEOPLE
Nothing is more important than the quality of our people. We start with raw intelligence, then add talent and experience. As a result we are known for how smart and capable IQers are. Meet our team leaders.